purifyEmail.com

The Problem

Most email marketers can't tell you why their emails underperform.

Open rates and click-throughs tell you something failed — not what, and not how to fix it. You write copy on instinct, send it, and hope. Every send is a guess.

No objective feedback before you hit send. You're evaluating your own copy with no external benchmark and no scoring system to tell you where you actually stand.

A/B testing takes weeks and still won't tell you what to change. You get a winner, not an explanation. The next email is still a guess.

Hiring a copywriter is expensive — and they might not know your list. Good copy is repeatable. You shouldn't need to pay for it every single send.

How It Works

Five steps. Smarter email. Every time.

1

Connect your platform

Link Klaviyo or Mailchimp, or start from one of our built-in templates. Your emails are ready to analyze in seconds.

2

Analyze your copy

Run your email through 52 metrics across 4 smart components: Smart Header, Smart Body, Smart CTAs, and Smart Footer.

3

See your scores

Each component generates its own score suite. Together they produce your overall score — a clear, objective picture of how your email will perform.

4

Improve with AI

Use AI Assist to fix problem areas or AI Create to generate new copy — powered by your own Claude or OpenAI key.

5

Publish or export

Push the improved template back to Klaviyo or Mailchimp, or export as clean HTML to use anywhere.

The Intelligence Engine

Not just a score — a complete intelligence report.

Our 4-layer analysis engine evaluates every component of your email — from basic grammar and spam risk all the way up to cross-component harmony and performance prediction.

Smart Header

4 layers · 21 metrics

emotional impact power words spam risk readability typography mobile A/B testing performance prediction CTA harmony email compatibility

Smart Body

4 layers · 16 metrics

grammar spelling punctuation sentence structure tone alignment readability word choice engagement prediction conversion language brand voice

Smart CTAs

1 layer · 6 metrics

button copy length & sizing color recommendations accessibility spam risk conversion optimization

Smart Footer

3 layers · 9 metrics

legal compliance CAN-SPAM / GDPR trust signals unsubscribe clarity social engagement navigation utility secondary CTAs re-engagement tools

AI-Powered Improvement

Two ways to use AI. Both built around your scores.

Bring your own Claude or OpenAI API key. You control the AI, the cost, and the output.

AI Assist

Improve with confidence.

Select a metric you want to fix. AI Assist generates improved copy targeting that specific weakness — then shows you exactly how that change affects every other metric in the component, live, before you commit a single word.

Accept it, tweak it, or discard it. Nothing changes until you say so.

AI Create

Start from a blank page.

Tell the AI what you want to say and set a few parameters. Get up to 3 distinct versions to compare side by side.

Don't love any of them? Generate 3 more in seconds. When you find the one that fits, apply it with one click.

Integrations

Works with the tools you already use.

More integrations on the way.

Klaviyo

Connect your store and pull templates directly from your account.

Mailchimp

Import campaigns and push improvements back with one click.

Built-in Templates

No ESP? Start from one of our ready-to-analyze templates.

Claude & OpenAI

Bring your own API key for full control over your AI.

Pricing

Built for the serious user.

Simple. One price. No confusing tiers. No tricks. No surprises.

$49/month

Single seat · Cancel anytime

Unlimited template analyses

Klaviyo & Mailchimp integrations

All 52 metrics across 4 smart components

AI Assist — see score impact before committing

AI Create — up to 3 generated versions per request

BYOAI — use your own Claude or OpenAI key

Push back to your ESP or export as clean HTML

Get Started Now

Need access for a team? Agency pricing is available — contact us.

Stop guessing why your emails underperform.